It's pump and dump in a bull market, short and distort in a bear one.
Disinformation is on track to disrupt Wall Street, and this growing trend is picking up steam. The Securities and Exchange Commission (SEC) initiated enforcement actions against 27 individuals and entities in 2017 for improper stock promotion schemes after uncovering deceptive scenarios in which communication firms hired to generate publicity for published positive articles promoting the stocks that “left investors with the impression they were reading independent, unbiased analyses on investing websites” when in fact they were reading paid advertisements propounded by investment research websites hired to pump the stock.