The number of countries in the cross-hairs of political disinformation campaigns more than doubled to 70 in the last two years, according to a recent report from researchers at Oxford University. Given the efficacy of such attacks, it’s not surprising that disinformation campaigns are also becoming a business problem. Companies as varied as Olive Garden, Koch’s Turkeys, and Columbine Chemicals have been recent victims of massive social media hoaxes spreading false information connected to their product or brand.

Disinformation attacks create the perfect storm on a global level by traversing hemispheres and social classes in a matter of moments.